Steiff and National Geographic have partnered to present a collection of plush animals that illustrate the beauty and fragility of the environment — while reinforcing the need for immediate protection of endangered species as a means to preserve the planet. Giving a child our lifelike (but petite) version of a tortoise is an important way to teach them about this important cause. Species of both tortoises and turtles are threatened because of illegal hunting and the pet trade. A portion of the proceeds from our National Geographic Tortoise keychain goes toward the conservation efforts of this respected organization. Each amazingly small but detailed pendant is handmade from superior quality materials by the toy industry’s most skilled artisans. It features the world famous “Button in Ear” trademark, symbol of highest quality. From the company that pioneered soft toys in 1880.