Certain Steiff styles are truly timeless — appealing to generation after generation of children. We’ve captured the enduring appeal of these classic archival animals in this updated series of retro-inspired designs. The collection features all the captivating charm of the vintage originals — but reinterpreted for the tastes of today’s kids and in accordance contemporary safety standards. The origins of this enduringly appealing bear on all fours can be traced to the earliest years of our company. In his latest incarnation, we’re pleased to welcome this “old friend” back to the Steiff fold for an encore performance. Like all members of the “royal family” of plush toys, our Baerlie Braunbaer is handmade from superior quality materials by the toy industry’s most skilled artisans. It features the world famous “Button in Ear” trademark, symbol of highest quality. From the company that invented the Teddy bear in 1902.