Steiff and National Geographic have partnered to present a collection of plush animals that illustrate the beauty and fragility of the environment — while reinforcing the need for immediate protection of endangered species as a means to preserve the planet. Giving a child our lifelike version of the Masai giraffe is an important way to teach them about this important cause. These magnificent creatures are endangered because of illegal poaching and changes in land use. It is uncertain how long they’ll survive without support. A portion of the proceeds from our National Geographic Masai giraffe goes toward the conservation efforts of this respected organization. Each beautiful giraffe is handmade from superior quality materials by the toy industry’s most skilled artisans. It features the world famous “Button in Ear” trademark, symbol of highest quality. From the company that pioneered soft toys in 1880.